HVACScale

Meet the team behind HVACScale

We are growth operators who build paid acquisition funnels. HVACScale applies the pay-per-lead model to one job: delivering exclusive, pre-screened homeowners to HVAC contractors.

Nicholas Platt

Co-Founder | Growth & Paid Media

Nicholas Platt leads growth and paid media at HVACScale. For six years he ran Navigo, a New York marketing studio, where his work included pay-per-lead patient acquisition for clinics: the same model HVACScale applies to contractors.

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He has managed up to $100K a month in Google and Meta media.

Before Navigo, he worked in go-to-market at Jigsaw, a unit of Google.

At HVACScale, Nicholas runs the paid media that reaches homeowners, and keeps each contractor's cost per lead and delivery volume on track with its monthly budget.

Gray Twombley

Co-Founder | Funnel Architecture & Conversion

Gray Twombley leads funnel architecture and conversion at HVACScale. He designs Meta-driven acquisition funnels and has scaled them from early traction to $50K-$100K+ a month in ad spend.

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At HVACScale, Gray builds the homeowner screening funnel: the pages and questions that check job type, ownership, system details, timeline and service area before a lead is delivered, and that capture the homeowner's consent to be contacted.

Want screened homeowners for your sales team?

Tell us your monthly budget and the area you serve, and we will walk you through how it works.

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About | HVACScale